Hey, Fit-Biz Owners!
If you’ve been told that organic marketing is the first go-to rather than paid ads for lead generation, then… you’ve been told wrong!
Some business mentors say that it’s best to be making at least 10k per month using organic marketing strategies before you even consider running paid ads.Their reason…? It allows you to validate your offer… This is a ridiculously flawed argument!
In this episode, we’ll talk about how it’s more efficient to run paid ads instead of waiting, frustrated, for the results of your organic marketing efforts. We dismantle the entire argument that organic marketing is required before starting paid ads.
Don’t believe the $10,000 organic lie that has befallen many fit-biz owners, listen to our podcast now.
- Introduction [0:00]
- Should you do both organic marketing and paid ads? [00:50]
- The best way to get a return on investment [2:33]
- “Do organic marketing first before paying for ads”: Where did this come from? [4:11]
- The easier way to validate your offer [5:50]
- Choosing the right mentor [11:13]
- Is it safer to start with organic marketing? [16:08]
- Understanding how to market online [18:06]
- What makes up a $10k mentorship program [27:08]
- Paid ads can scale your business massively [31:26]
About the Hosts:
Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures.
Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”. He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.
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